Obsessive Branding Disorder— by Lucas Conley
Check out Obsessive Branding Disorder, a new book from Lucas Conley, a Fast Company journalist with a website at www.lucasconley.com. Lucas Conley’s site focuses primarily on his first book, OBD: Obsessive Branding Disorder – The Business of Illusion and the Illusion of Business. Lots of interesting news and stories about the obsessive disorder that has turned everything into a brand – from sleep to snowflakes (no kidding, check out Steamboat’s “Champagne Powder”). Conley’s site also has a blog on OBD – worth a read.